Best Practices for Implementing Sway: The 3 C’s of Communication

If your organization is just starting to or considering implementing Sway into your concussion management protocols, there are many best practices that you’ll want to consider prior to launching your new policies into action. Having concussion management software, like Sway Medical, protects not only the safety of the athletes but the safety of the athletic trainer and organization personnel from a liability standpoint. Cutting the cord for your old concussion management methods is exciting, but to have a new concussion protocol be successful, best practices should be used to set yourself and your organization up for success. A large part of that success comes from communicating changes early and effectively.

Communication is challenging when there is a broad audience to communicate changes to, as well as finding the right communication style for each group. To communicate your Sway implementation effectively, consider the 3 C’s of communication — Clear, Concise, and Consistent.

Clear Communication

Your first goal should be to clearly communicate the change by identifying your key messages. What do you want your audience to remember about your message? Do they have prior knowledge about your message? If not, you’ll want to provide context that will fill in any knowledge…